Effective Date: 01 October 2026
Last Updated: 09 October 2026
At Wildwing Honey (“we”, “us”, “our”), we are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal data when you visit our website wildwinghoney.co.uk or purchase our products.
1. Important Information & Who We Are
Wild Wing Honey is the data controller responsible for your personal data.
- Business Name: Wildwing Honey
- Trading Address: Keepers Cottacge, Daisleys Lane, Chelmsford, CM3 3NQ
- Email Address: wildwinghoney@gmail.com
If you have any questions about this Privacy Policy or how we handle your personal data, please contact us using the details above.
2. The Data We Collect About You
Personal data means any information about an individual from which that person can be identified. We may collect, use, store, and transfer the following kinds of personal data:
- Identity Data: First name, last name, title.
- Contact Data: Billing address, delivery address, email address, telephone number.
- Financial Data: Payment card details (processed securely via our third-party payment providers; we do not store full card details on our servers).
- Transaction Data: Details about payments to and from you, and details of products you have purchased from us.
- Technical Data: IP address, browser type and version, time zone setting, operating system, and platform.
- Usage Data: Information about how you use our website and products.
- Marketing and Communications Data: Your preferences in receiving marketing from us and your communication preferences.
3. How We Collect Your Personal Data
We collect data from and about you through:
- Direct Interactions: When you place an order, create an account, subscribe to our newsletter, contact customer service, or enter a competition/survey.
- Automated Technologies: As you interact with our website, we automatically collect Technical Data about your equipment, browsing actions, and patterns using cookies and similar technologies.
- Third Parties: Payment service providers, delivery services, and website analytics providers (e.g., Google Analytics).
4. How We Use Your Personal Data & Legal Basis
We will only use your personal data when the law allows us to. Most commonly, we use your data under the following legal bases:
| Purpose / Activity | Type of Data | Legal Basis for Processing |
| To register you as a new customer | Identity, Contact | Performance of a contract with you |
| To process and deliver your order (including payments, fees, and delivery) | Identity, Contact, Financial, Transaction | Performance of a contract; Necessary for our legitimate interests (recovering debts) |
| To manage customer service inquiries | Identity, Contact, Transaction | Performance of a contract; Legitimate interests |
| To send you marketing communications (where requested) | Identity, Contact, Marketing | Consent; Legitimate interests (direct marketing for existing customers) |
| To administer and protect our website (troubleshooting, security) | Technical, Usage | Legitimate interests (running our business, network security) |
| To comply with legal or regulatory obligations | Identity, Contact, Transaction | Compliance with a legal obligation |
5. Marketing Preferences
We may send you marketing emails if you have opted in or if you have previously purchased products from us and have not opted out. You can opt out of receiving marketing messages at any time by clicking the “unsubscribe” link at the bottom of any marketing email or by contacting us directly.
6. Sharing Your Personal Data
We may share your personal data with trusted third parties to run our business and provide services to you:
- Service Providers: Delivery/courier services (e.g., Royal Mail, DPD) to fulfill orders, IT and web-hosting providers, and email marketing platforms.
- Payment Processors: Secure third-party payment gateways (e.g., Stripe, PayPal, Klarna).
- Professional Advisers: Accountants, auditors, lawyers, and insurers.
- Legal Authorities: Regulatory bodies or law enforcement if required by UK law.
We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow third-party service providers to use your personal data for their own purposes.
7. International Transfers
Some of our third-party service providers (such as software or cloud hosts) may be based outside the United Kingdom. Whenever we transfer your personal data outside the UK, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:
- Transferring data to countries that have been deemed to provide an adequate level of protection for personal data by the UK Government.
- Using specific contracts/Standard Contractual Clauses approved for use in the UK.
8. Data Security
We have put in place appropriate technical and organizational security measures to prevent your personal data from being accidentally lost, used, accessed in an unauthorized way, altered, or disclosed. Access to your personal data is restricted to employees, agents, and contractors who have a business need to know.
9. Data Retention
We will only retain your personal data for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements (for example, UK tax law requires keeping customer order history for up to 6 years).
10. Your Legal Rights
Under UK data protection laws, you have rights in relation to your personal data, including the right to:
- Request access to your personal data (a “data subject access request”).
- Request correction of inaccurate personal data.
- Request erasure of your personal data (where there is no good reason for us continuing to process it).
- Object to processing of your personal data based on legitimate interests.
- Request restriction of processing your personal data.
- Request transfer of your personal data to you or a third party (data portability).
- Withdraw consent at any time where we rely on consent to process your data.
To exercise any of these rights, please contact us at wildwinghoney@gmail.com
You also have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to address your concerns before you approach the ICO.
11. Cookies
Our website uses cookies to distinguish you from other users and to optimize your browsing experience. For detailed information on the cookies we use and the purposes for which we use them, please see our Cookie Policy.
12. Changes to This Privacy Policy
We may update this policy from time to time. Any changes will be posted on this page with an updated “Last Updated” date.